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Seller's Tips
So you've decided to
sell your home. Perhaps you're taking a job in a new community and
you need to sell. Maybe you've outgrown your existing home and you
need to move into something larger. Perhaps your family has grown up
and moved out and it is time to downsize into a smaller home. What
follows are some useful hints and ideas to make the selling process
easier.
Basics Are Just the Beginning
When you put your home
on the market, a real estate agent may compile comparative pricing
of homes in your area, post a sign in your yard or place your home
on the Multiple Listing Service (MLS. Most real estate agents will
offer these industry standard services.
Setting the
Standards of Professionalism
When your home with us,
you can rest assured that behind us is a team of experts who are
well trained to support your interest. Our professional support team
shares our commitment to a successful transaction. Here is a list of
our support efforts:
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Sales associates are supported
with full-time administrative staff, allowing them more time to
attend to your needs.
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Individual agent marketing of your home is
supported with extensive advertising, increasing exposure to
potential buyers.
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Offices are open seven days a week, with sales
associates and support staff available to you and potential
buyers.
Pricing Strategies
Pricing your home is a
complex task that requires the expertise of an experienced real
estate professional. Consider the following:
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If the listing price is set too
high, potential buyers may be deterred from considering your
home.
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Arriving at the optimal price requires
evaluation and understanding of current market conditions, and
the marketable features of your home.
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The closer your home is priced to fair market
value when it first comes on the market, the more likely it will
sell quickly at the highest price.
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The higher your home is priced above market
value, the fewer number of buyers will look at it.
We
will advise you of many factors when assisting you in determining a
listing price for your home. Some of these factors include:
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Determining the selling price of
recently sold properties with attributes similar to yours.
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Arriving at a listing price that
is attractive enough for buyers to request showings and make
acceptable offers.
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Determining what properties are
competing for the attention og buyers right now.
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Determining what properties have
not sold. This is a good indicator of what prices buyers are
unwilling to pay under current market conditions.
To find our the potential value
of your home, use this form to begin the process.
Click Here
Bringing Buyers to Your Home
Understanding where buyers come from allows agents to market your
home more effectively. While buyers use a variety of information
sources to learn about homes for sale in their target neighborhood
and price range, the vast majority will discover your home with the
assistance of a real estate professional. Research by the National
Association of Realtors shows that 72% of Internet home buyers and
63% of traditional buyers were first exposed to the home they
purchased by their real estate agent. Therefore, we will use a
comprehensive plan that includes networking with colleagues
throughout the area to position your home to the right buyer.
Marketing Your
Home
The more exposure your
home receives, the more opportunity you'll have to achieve your
financial and time-oriented goals. In addition to Internet and print
media advertising, we attract qualified buyers by using the
following methods:
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Property Flyer- We prepare a
professional marketing sales tool including graphics and
highlights of your home to distribute to the brokerage community
and potential buyers.
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Multiple Listing Service (MLS)-
Information about your home will be included in the Multiple
Listing Service, a database of currently available properties
accessible by real estate professionals.
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Creation of a virtual tour of
your property which will be available through every internet
resource.
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Email Listing Notifier- We
cooperate with and invite others brokers in the community to
tour your home in order to find a buyer.
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Relocation connections- Prospects
for your home also come from relocation services, corporations,
executive search firms and fellow associates who keep track of
potential buyers and maintain relationships with former clients.
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Referral Network- Sales meetings
allow sales associates to present new listing. Other sales
associates then refer to their client databases to identify
potential buyers and arrange viewing appointments.
We will provide you with periodic
status reports including buyer reactions |
